[1]叶子青.消费者感知价值的结构与测量研究述评[J].福建工程学院学报,2020,18(02):185-190.[doi:10.3969/j.issn.1672-4348.2020.02.015]
　YE Ziqing.Review on the structure and measurement research of consumers’ perceived value[J].Journal of FuJian University of Technology,2020,18(02):185-190.[doi:10.3969/j.issn.1672-4348.2020.02.015]
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消费者感知价值的结构与测量研究述评()
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《福建工程学院学报》[ISSN:2097-3853/CN:35-1351/Z]

卷:
第18卷
期数:
2020年02期
页码:
185-190
栏目:
出版日期:
2020-04-25

文章信息/Info

Title:
Review on the structure and measurement research of consumers’ perceived value
作者:
叶子青
福建江夏学院
Author(s):
YE Ziqing
School of Design and Innovation, Fujian Jiangxia University
关键词:
感知价值; 消费者; 结构; 测量; 多维; 立体
Keywords:
perceived value;  consumer;  structure;  measurement;  multi-dimension;  three-dimension
分类号:
F713
DOI:
10.3969/j.issn.1672-4348.2020.02.015
文献标志码:
A
摘要:
感知价值是消费心理研究领域的核心变量，感知价值结构与测量是系统研究消费者感知价值的基础。感知价值结构研究历经从“平面单维”到“立体多维”的演变，感知价值测量研究也从“手段单一”发展到“方法多样”，但目前感知价值结构与测量研究还存在局限。未来研究应基于研究视角、研究观点、研究对象、研究方法及研究操作等层面，建构“多维”“立体”的消费者感知价值结构模型，开发出适合我国消费者的具有普适性且能够适用于不同阶层、群体及发展阶段的感知价值系列化测量工具。
Abstract:
Perceived value is the core variable in the field of consumer psychology. The structure and measurement of perceived value is the basis for a systematic research on consumers’ perceived value. The research of its structure has evolved from “single dimension” to “multidimension”, and its measurement research has also developed from “single method” to “multiple methods”. By far, there are still limitations in the research of the structure and measurement of perceived value. Future researches should be based on research perspective, viewpoint, object, method, operation and so on, and construct “multi-dimensional” or “three-dimensional” structure models of consumers’ perceived value, and then develop a series of universal measurement tools for perceived value, which can be applied to domestic consumers in different classes, groups and development stages.

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更新日期/Last Update: 2019-04-25