[1]张艳萍.中国农村网购消费现状与引导策略——以淘宝网农村网购为例[J].福建工程学院学报,2016,14(02):142-147.[doi:10.3969/j.issn.1672-4348.2016.02.008]
　Zhang Yanping.Consumption status of rural Chinese online shopping and guiding strategy:A case of rural online shopping on Taobao[J].Journal of FuJian University of Technology,2016,14(02):142-147.[doi:10.3969/j.issn.1672-4348.2016.02.008]
点击复制

中国农村网购消费现状与引导策略——以淘宝网农村网购为例()
分享到：

《福建工程学院学报》[ISSN:2097-3853/CN:35-1351/Z]

卷:
第14卷
期数:
2016年02期
页码:
142-147
栏目:
出版日期:
2016-04-25

文章信息/Info

Title:
Consumption status of rural Chinese online shopping and guiding strategy:A case of rural online shopping on Taobao
作者:
张艳萍
福建工程学院人文学院
Author(s):
Zhang Yanping
School of Humanities, Fujian University of Technology
关键词:
农村网购;  农村电商;  淘宝网;  消费行为学;  营销;  物流
Keywords:
rural online-shopping;  rural E-commerce;  Taobao;  consumer behaviour science;  marketing;  logistics
分类号:
F713.36
DOI:
10.3969/j.issn.1672-4348.2016.02.008
文献标志码:
A
摘要:
随着农村网上购物环境不断改善，农村网购成为电商行业新的增长点。农村在购物观念、互联网接入方式、物流体系存在明显滞后，农村网购消费方式尚未全面普及。通过淘宝网的农村网购消费行为的研究视角，探讨促进农村网购的发展策略。促进农村网购应完善物流网络，培养农村消费者的网购习惯，建立农村网购服务站，才能促进农村网购消费行为的快速普及。
Abstract:
With the gradual improvement of rural online shopping environment, rural online shopping has become a new increasing point of E-commerce industry. Due to the staggering in shopping ideas, internet access mode and logistic system, rural online shopping consumption has not popularized. Based on the study on rural online shopping on Taobao net, strategies for improving the rural online shopping are discussed. To promote the rural online shopping, it is essential to better the logistic network, foster rural consumers’ online shopping habit and establish rural online shopping service stations to propel the rapid popularization of rural online shopping consumption.

参考文献/References:

[1] 林远，侯云龙.一号文件或给农村电商派发红包[N].经济参考报，2015-11-25（1）.
[2] 井涛，李玲.从流通视角看农村网购消费渠道发展实证分析[J].中国商贸，2013（9）：17-18.
[3] 高海霞.基于消费市场特征的农村电子商务网购市场发展策略探讨[J].未来与发展，2011（2）：77-81.
[4] 魏延安.农村电商的机遇与现实困难[J].新农业，2014（24）：26-28.
[5] 王丽荣.心理距离对网购决策的影响研究——基于解释水平理论的视角[D].北京:中国农业大学，2014.
[6] 阿里研究院.阿里巴巴启动千县万村计划 农村网购未来或将超过城市[EB/OL].[2015-11-29].http://www.aliresearch.com/blog/article/detail/id/19785.html.
[7] 高亢.我国网民数量已达6.68亿人[N].信息时报，2015-7-24（A23版）.
[8] 阿里研究院.一张图读懂农村网购[EB/OL].[2015-11-29].http://www.aliresearch.com/blog/article/detail/id/19792.html.
[9] 张雨忻.农村电商用户报告：约半数用户已是高频使用人群[EB/OL].[2015-11-29]. http://tech.qq.com/original/archives/a081.html.
[10] 商务部.2014年农村网购规模1800亿 网购人群有7714万[EB/OL].[2015-12-6].http://j.news.163.com/docs/99/2015111709/B8K4T64H9001T64I.html.
[11] 查伟，罗芳.农村网购现状调查及思考[J].电子商务，2015（1）：27-28.

更新日期/Last Update: 2016-04-25