[1]张艳萍.大学学报的微信公众号运营策略研究[J].福建工程学院学报,2015,13(02):151-155.[doi:10.3969/j.issn.1672-4348.2015.02.010]
　Zhang Yanping.Research into WeChat public accounts operation strategy of university journals[J].Journal of FuJian University of Technology,2015,13(02):151-155.[doi:10.3969/j.issn.1672-4348.2015.02.010]
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大学学报的微信公众号运营策略研究()
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福建工程学院学报[ISSN:2097-3853/CN:35-1351/Z]

卷:
第13卷
期数:
2015年02期
页码:
151-155
栏目:
出版日期:
2015-04-25

文章信息/Info

Title:
Research into WeChat public accounts operation strategy of university journals
作者:
张艳萍
福建工程学院人文学院
Author(s):
Zhang Yanping
School of Humanities, Fujian University of Technology
关键词:
大学学报;  微信;  广告营销;  新媒体;  学术期刊
Keywords:
university journal;  WeChat;  advertisement marketing;  new media;  academic periodical
分类号:
G237.5
DOI:
10.3969/j.issn.1672-4348.2015.02.010
文献标志码:
A
摘要:
微信公众号是专门针对企事业单位开通的公众服务平台，自上线以来增长迅速，已经有几十种大学学报开通微信公众号。作为学术期刊重要组成部分的大学学报，由于受到数字出版的冲击，加上读者阅读方式的改变，传统的学术期刊传播模式已经不适应当前的环境，亟需通过新媒体提升学术期刊的品牌影响力。
Abstract:
WeChat public accounts is a service platform for organizations and enterprises. Their registered accounts have grown quickly when they are opened online. Dozens of university journals have also opened the WeChat public accounts. Despite that university journals are an important part of academic periodicals, the traditional communication (propagation) modes of the journals has been outdated, which confronts the impact of the digital publishing and the transformation of the reading mode. It is held that the brand influence of the journals should be promoted by the new media.

参考文献/References:

[1] 黄锴. 微信公开阅读和点赞数,改变了什么？[N].21世纪经济报道,2014-07-25(20).
[2] 马勇,赵文义,孙守增.学术期刊对微信公众平台的功能选择分析[J].科技与出版,2014（9）：77-81.
[3] 周华清. 品牌——国内学术期刊发展的突围策略[J].出版科学,2011(3):62-66.
[4] 陈明宇.速途研究院：2013年微信用户行为分析报告[EB/OL].http://www.sootoo.com/content/426426.shtml,2013-06-18.

更新日期/Last Update: 2015-04-25