[1]刘鹏圣.数字文化产业时代高校文创产业发展路径[J].福建工程学院学报,2021,19(02):157-161.[doi:10.3969/j.issn.1672-4348.2021.02.010]
　LIU Pengsheng.Development path of the cultural innovation industry of colleges and universities in the age of digital cultural industry[J].Journal of FuJian University of Technology,2021,19(02):157-161.[doi:10.3969/j.issn.1672-4348.2021.02.010]
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数字文化产业时代高校文创产业发展路径()
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《福建工程学院学报》[ISSN:2097-3853/CN:35-1351/Z]

卷:
第19卷
期数:
2021年02期
页码:
157-161
栏目:
出版日期:
2021-04-25

文章信息/Info

Title:
Development path of the cultural innovation industry of colleges and universities in the age of digital cultural industry
作者:
刘鹏圣
福建工程学院设计学院
Author(s):
LIU Pengsheng
School of Design, Fujian University of Technology
关键词:
校园文化; 产品设计; 策略研究; 文化产业
Keywords:
campus culture;  product design;  strategy research;  cultural industry
分类号:
G124
DOI:
10.3969/j.issn.1672-4348.2021.02.010
文献标志码:
A
摘要:
高校文创产业是以高校校园文化为内涵、产品为载体的新兴产业，是融合多学科资源、以高校校园文化为要素，综合运用多类型媒介平台推广而形成的一种文化现象与设计行为，是提升高校文化软实力的重要支撑。针对当今我国高校文创产业存在产品形式制式化、文化内涵缺乏、运营机制不健全等问题，提出一种饱含校园文化内涵与外延且兼具主题性和实用性的文创产品研发策略，以及创建“互联网+”线上线下多维度高校文创产业运营机制，助力高校文创产业可持续发展，推动其产品走出校园，走向社会，成为高校校园文化传播的有效移动载体。
Abstract:
The cultural innovation industry in colleges and universities is an emerging industry with campus culture as its connotation and products as its carrier. It is a cultural phenomenon and design behavior formed by integrating multidisciplinary resources, taking campus culture as its elements, and comprehensively using multiple media platforms. It is an important support to enhance the cultural soft power of colleges and universities. Currently, colleges and universities have the problems of the standardization of product form, lack of cultural connotation, and unsound operation mechanism in the cultural innovation industry. Therefore, a cultural innovation product research and development strategy is proposed, which is full of campus cultural connotation and extension, and is both thematic and practical. The online and offline multi-dimensional operation mechanism of the cultural innovation industry of colleges and universities in the form of “Internet+” helps the sustainable development of the cultural innovation industry, which promotes its products to go out of the campus and into the society, and becomes an effective mobile carrier for the dissemination of campus culture of colleges and universities.

参考文献/References:

[1] 汤京花, 崔佐卿. 校园文化创意产品的设计与探究[J]. 齐齐哈尔大学学报（哲学社会科学版）, 2017（8）：147-149. [2] 吴余青, 徐佳. 发达国家文化创意产业发展模式及其文创设计特征[J]. 湖南包装, 2018, 33（1）：21-23. [3] 宁寿林, 吴启迪.“互联网+”背景下的高校校园文化创意产品发展[J]. 成长·读写月刊, 2018(7).[4] 宋思潼, 魏丰仪, 杨凯, 等. 高校校园文化创意产品设计研究与实践[J]. 科技视界, 2018（9）.[5] 高静静. 高校校园文化创意产品的情感化设计研究[D]. 大连：大连工业大学, 2016. [6] 卢维佳. 文创产品的设计元素获取与创新 ：以岳麓书院为例[D]. 长沙：湖南大学, 2015. [7] 易丹. 我国高校文化创意产品营销传播研究[D]. 湘潭：湘潭大学, 2017：61-64. [8] 彼得·德鲁克. 管理的实践[M]. 齐若兰, 译. 北京：机械工业出版社, 2006.[9] 周瑄, 尹麓, 陈利群. 故宫文创与商业融合下的设计[J]. 家具与室内装饰, 2019（10）：47-49. [10] 王松华, 王查理, 林姿彤. 地域文化传承理念下的校园文化创意产品设计研究[J]. 工业设计, 2019（2）：91-92. [11] 霍楷, 丛琳. 探索高校文化创意产品的个性化设计[J]. 设计, 2018（12）：112-113.

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更新日期/Last Update: 2021-04-25