[1]吕玲.大数据技术驱动下对新闻媒介社会责任的审视[J].福建工程学院学报,2017,15(05):456-460.[doi:10.3969/j.issn.1672-4348.2017.05.010]
 Lü Ling.Reviewing the social responsibility of news media driven by big data technologies[J].Journal of FuJian University of Technology,2017,15(05):456-460.[doi:10.3969/j.issn.1672-4348.2017.05.010]
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大数据技术驱动下对新闻媒介社会责任的审视()
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《福建工程学院学报》[ISSN:2097-3853/CN:35-1351/Z]

卷:
第15卷
期数:
2017年05期
页码:
456-460
栏目:
出版日期:
2017-10-25

文章信息/Info

Title:
Reviewing the social responsibility of news media driven by big data technologies
作者:
吕玲
福建工程学院 人文学院
Author(s):
Lü Ling
School of Humanities, Fujian University of Technology
关键词:
大数据技术 数据挖掘算法 新闻媒介 社会责任
Keywords:
big data technology data mining algorithm news media social responsibility
分类号:
G212
DOI:
10.3969/j.issn.1672-4348.2017.05.010
文献标志码:
A
摘要:
大数据时代,数据和算法正在改变新闻的生产方式以及受众的信息接触行为。一方面,受众的信息获取体验得到了较大提升,另一方面也让受众迷失在新闻媒介构建的拟态环境中,带来隐私权被侵犯、数字鸿沟不断扩大等不利影响。在大数据时代,新闻媒介应该借助数据挖掘和算法技术,提供更多的新闻精品,以提高新闻报道的预测性,引导受众培养高品位的新闻诉求,提升新闻服务功能和舆论引导功能。只有这样,新闻媒介才能在服务好受众的同时,坚守新闻的专业标准,更好地推动社会的和谐发展。
Abstract:
In the age of big data, data and algorithms are changing the way that the news is produced and the way that the audiences contact the news. On the one hand the audience’s experience of information acquisition has been greatly improved; on the other hand the audiences have lost themselves in the mock environment built by the media, resulting in the adverse effects including privacy infringement and a widening digital divide. In the big data era, the news media should offer more high quality news products via data mining technology and algorithms to enhance the predictability of news reports, to lead the audiences to seek after high quality news pursuit so as to improve the news service function and guidance function. In this way, the news media can serve the audiences better and adhere to the professional standards at the same time.

参考文献/References:

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更新日期/Last Update: 2017-10-25